Projection Mapping of the Seasonal Light Experience at Frederik Meijer Gardens Amphitheater
We were tasked by Frederik Meijer Gardens & Sculpture Park to project light onto a canvas, the amphitheater stage and create an immersive experience. Below is a behind the scenes video allowing you an inside look at the creative process behind projection mapping animation and the custom music that was written. It showcases the hard work and dedication that goes into creating a unique and captivating experience. Learn more about the technology and techniques used to create these amazing visuals and gain a better understanding of the creative process and the artistry behind this amazing project that was a year in the making.
This amazing project started with a very high-level creative brief provided by Frederik Meijer Gardens & Sculpture Park. They tasked us with one goal: project light onto a canvas, the amphitheater stage – and “image map” that light onto the different pieces of architecture.
This animated light would be paired with an original music score and laser lights to create an immersive experience as part of the University of Michigan Health-West Christmas & Holiday Traditions.
The subtle storyline was to start with a seed and grow into a tree that rest of sequence stems from Conflict, Transformation, Resolution, Communicated nonliterally, abstractly through music, shape, color, form, movement. We would work with Live Space who was responsible for measuring and projecting the light to take advantage of the architectural lines of the amphitheater stage.
Projection Mapping is the art of using projectors to map and direct light onto a surface, turning 3D planes or objects onto a canvas. We then use animation and innovative coding to present highly engaging, captivating, and mesmeric content; a digital-virtual swapping of all the surfaces we’ve mapped.
One of the most important steps before designing the visual landscape for projection mapping is measuring. Especially if the planes are non-traditional. An image surface that includes numerous planes, curves, or other geometric forms most likely will need innovative geometry alteration.
The amphitheater mapping was defined by the facades of the pillars and ceiling. In the video, we documented the measuring process along with testing the dimensions at the amphitheater a few months later.
Exceptional technical and creative work begins with a carefully thought out and completely defined group of communication aims. Meijer Gardens clearly knew their concept and what they hope to accomplish. In their case, this was an immersive holiday experience. However, if you are considering projection mapping, this might look like making people enthusiastic about the introduction of a new product or brand, or helping an audience recognize the importance of a momentous event with graphics that they can appreciate and understand.
It could be making a powerful statement, or adding to an atmosphere such as providing projection mapping experiences or visuals that boost the environment without overshadowing it.
Creative Team
Production Company: DropDrop
Directed & Edited by Cassidy Bisher
Animation by Ryan Brady & Cassidy Bisher
Cinematography by Cassidy Bisher | Tyler Grimm | Josh Swift
Projection Mapping by LiveSpace
Founder / Director
CloseILLUSTRATOR. MOTION GRAPHICS ARTIST.
CloseCurious?
Interested in using projection mapping for a live event or conference? We’d love to hear about your idea. Drop us a line here – perhaps we can help create an incredible immersive experience together.