
Option Line Spots
"It's your life, your options." Through the unique stories of three women, we provide knowledge for informed decisions during unplanned pregnancies. The media campaign led to a 140% increase in call volume in targeted markets.

Empowering Choices, Inspiring Lives
In partnership with JDA Worldwide, we at Dropdrop proudly present “It’s your life. Your Options” – a transformative video series for Option Line about unplanned pregnancies. We’ve merged three 15-second clips, three 30-second narratives, and a single 30-second feature to echo the unique journeys of our protagonists.
Anna navigates the pulsating city landscape. Isell uncovers strength in a high school art studio. Kendra confronts her future bravely within her urban home.
The campaign, a blend of hope and neutrality, aims to connect with diverse audiences. We harness storytelling, merging visuals with raw emotion, aiming to inspire others to carve their destinies.
Emerging from their past, these women redefine their stories, finding victory in empowering choices. Their journey, marked by self-belief, underscores the collective efforts of Dropdrop, JDA Worldwide, and Option Line. We strive to empower every woman to steer her journey with confidence.

Unyielding Canvas
Isell, a gifted young artist from a Spanish-speaking background, courageously balances high school and an unexpected pregnancy. Despite the hurdles, she remains resolute in her ambition to pursue an art degree. Her journey is a testament to the power of individual choice and resilience.

Spot One
Behind the Scenes
Cassidy Bisher - Director
CloseARRI ALEXA 35
CloseIsabella Paul
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CloseTyler Grimm and Tyler Hollman
CloseRyan Brady DropDrop
CloseIsell BTS_2
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CloseIsell BTS
CloseIsell BTS [HMU]
CloseIsell BTS [Amazing Clients]
CloseIsell BTS [How to Paint]
CloseIsell BTS [Alex]
CloseIsell BTS [Painting]
CloseAperture 600D with Talent
CloseTyler Grimm frames up Isabella Paul
CloseTyler Grimm with Cassidy Bisher frames up Isabella Paul
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ClosePause and Reflection
To your right, Tyler Grimm and Cassidy Bisher are meticulously crafting a suspenseful push-in camera shot. The camera tilts up, focusing on the paintbrush held by Isell – a young artist caught in a pause, reflecting on her next stroke and metaphorically, her next move in life.
Isabella Paul VO recording BTS
Dynamic Strides
Anna, a spirited data analyst in a vibrant city, embraces her independence while focusing on her career and thriving social life. Overcoming challenges, she values informed decision-making and self-determination. Her story highlights empowerment through bold posturing and engaging running shots, inspiring others in their unique journeys.

Spot Two
Behind the Scenes
Tyler Hollman
CloseAnna--[cass-directing]
CloseMatt Lowing on Golf Cart
CloseAngie Miller Kaitlyn Larson
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Closeisabella werschky - art director
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The crew gathers around as Kaitlin Larsen, portraying Anna, prepares to deliver her pivotal line. Tyler Grimm steadies the Ronin stabilizer, ensuring a smooth push-in shot that captures Anna’s determination. The camera glides forward, framing her against the vibrant cityscape, amplifying her strength and resolve.
Resilient Motherhood
Kendra, a 36-year-old single mom, is an empowered woman who skillfully balances raising her child, working multiple jobs, and overcoming financial struggles. Although she has faced challenges, including an unplanned pregnancy, Kendra remains steadfast in her determination to create a better life for herself and her child. Through resourcefulness and resilience, she exemplifies the power of taking control of one’s life and knowing that support is available when needed.

Spot Three
Behind the Scenes
Tyler-and-Tyler
CloseCassidy Bisher Director with Fisher Dolly - always standing around like a director does "never doing anything"
CloseGrant Floering Exterior with Recording Mixer
CloseAshley Marie
CloseThe Happy Film Crew
CloseThaddeus Faustin and Andrea Trudden
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CloseFilm Crew with Jonathan Vessley
CloseCassidy Bisher shows Thaddeus Eyeline
CloseTyler Cass JV Grant
CloseTyler Hollman 1st AC
CloseTyler Hollman 1st AC and a shit ton of gear_1
CloseTyler Grimm and his grips
CloseGrant Floering VO Recording
CloseCooke S4is
CloseARRI ALEXA 35 Build
CloseStrength in Focus
Tyler Grimm starts with a handheld shot capturing Kendra applying lipstick – an act of self-empowerment. This technique subconsciously draws viewers in, creating a raw, immediate connection. It’s as if we’re there with Kendra, sharing her resilience and determination.
Then, Tyler switches to a dolly shot. This cinematic move pulls us deeper into Kendra’s world, amplifying our bond with her. The push-in technique invites empathy, highlighting Kendra’s strength and her ability to make empowering choices despite adversity.
This isn’t just cinematography; it’s a journey into the heart of a woman showing that support and strength can overcome adversity. It’s the visual narrative of resilience, empowerment, and the power of choice.

The team at JDA Worldwide appreciates your partnership on this extremely important project! DropDrop brought our concepts to life with excellence, and collaboration and attention to detail throughout production was incredible. My heart is full knowing we’re helping young women not feel so alone and stuck in a time when they need love and support the most.
Kristine Deininger | Creative Director

Neutral, Raw, and Candid
Diana Korte once said, “If you don’t know your options, you don’t have any.” This quote sparked a fire in me when I read it in JDA Worldwide’s creative brief. The project? Directing a critical campaign for Option Line. The mission? Turn fear into power for women facing unplanned pregnancies.
We’re not just telling stories; we’re giving voice to three extraordinary women – Isell, Kendra, and Anna. They each faced the unexpected, found their options, took control, and started owning their future. Our 15-second videos capture their journeys, from fear to confidence.
Our visual language? Candid, naturally lit, cinematic, handheld. Each spot is a slice of life, a connection point with our audience. Shot on Arri Alexa 35 and Cooke S4/I lenses, we’ve aimed to bring authenticity to every frame. The editing? Think movie trailer. We aim to captivate, connect, and hint at the narrative arc without revealing too much. It’s not just about creating an aesthetic; it’s a strategic tool to engage, inform, and empower.
This campaign is about change. It’s about empowering women to take control, armed with knowledge and support. It’s about showing that anyone can pen their own story. So, I leave you with this question: Can we, through the power of storytelling, turn fear into knowledge, uncertainty into empowerment, and help every woman see that they hold the pen that writes their own story?

Key Crew
Founder / Director

Cassidy Bisher
Since 2004, I’ve been serving agencies, brands, non-profits, and others with remarkable video content. I love to partner with clients who want to stand out, not blend in. Whether it’s production, animation, or an immersive experience, my company DropDrop provides our clients with a unique and refreshing process from development to delivery. I strive to blaze new trails and enjoy the ride.
Find me on IG – https://www.instagram.com/cassidybisher/
Cinematographer

Tyler Grimm
Tyler Grimm is an accomplished cinematographer known for his unique visual storytelling. Collaborating closely with Cassidy Bisher, he has contributed to the creation of stunning visual narratives that captivate and inspire audiences.
Grimm’s portfolio is a testament to his prowess behind the camera, showcasing a wide range of work that spans different genres and styles. His keen eye for detail, combined with his technical expertise, allows him to create visually striking compositions that enhance the narrative of every project he works on.
In addition to his skills as a cinematographer, Grimm is also recognized for his collaborative spirit. As one of Cassidy Bisher’s closest collaborators, he has played a crucial role in bringing their shared vision to life. Their partnership has resulted in a body of work that is not only visually compelling but also emotionally resonant.
Working in both the commercial and film industry, Grimm has proven his ability to adapt his style to suit various projects while maintaining a high level of artistry. His dedication to his craft, combined with his collaborative approach, makes him a valuable asset in any production team.
Producer

Tamarra Thomas
Tamarra Thomas is not just a name, but a force to reckon with in the realm of production design and coordination. As a seasoned Production Coordinator and Associate Producer, Tamarra brings an unmatched level of detail-oriented precision and organization to every project she undertakes. Her ability to manage teams, ranging from small to large, speaks volumes about her leadership skills and multitasking prowess.
In the face of high-paced environments, Tamarra doesn’t just survive—she thrives. She seamlessly takes on various roles, bringing her distinctive flair to every facet of a project. Her experience is as diverse as it is comprehensive, spanning television, short films, feature documentaries, and a host of creative ventures.
Health and safety are paramount for Tamarra. She is fully vaccinated and holds a Covid Officer C19 certificate, underscoring her commitment to maintaining a safe working environment. A global citizen at heart, Tamarra is ready and willing to travel anywhere, taking delight in driving through new cities and soaking up their unique experiences.
But Tamarra’s professional journey is about more than her work—it’s also about her passion for leadership and making a difference. She currently serves as the chair of the Film & Media Alliance of West Michigan board and is running for the position of President. Her vision? To drive impactful change in West Michigan’s film landscape.
Tamarra is not just looking to shape the future of film in West Michigan herself; she’s looking for like-minded individuals to join her. If you’re in the film industry and are driven to make a difference in your hometown, Tamarra invites you to reach out. As the board advocates for film incentives and works to ensure everyone has the right to work on set, they are actively seeking passionate individuals to help expand their efforts. With Tamarra Thomas at the helm, the future of film in West Michigan looks bright indeed.
Art Director

Isabella Werschky
Hailing from the vibrant, creative hub of Grand Rapids, Michigan, Isabella Werschky stands as a beacon of artistic brilliance in the world of production design and art direction. A freelance professional, she navigates the dynamic landscape of her industry with an unwavering passion for storytelling through visual landscapes.
An art director’s role is often akin to being an orchestra conductor, bringing together various elements to create a harmonious symphony. Isabella exemplifies this role, masterfully orchestrating the elements of set construction and decoration to create visually compelling narratives. But what sets her apart?
Isabella’s work is characterized by her intense focus and meticulous attention to detail. She doesn’t just see a set; she sees a world waiting to be brought to life. Every object, every color, every texture is a piece of a puzzle that she skillfully fits together to form a complete picture. It’s this ability to see the minute within the grand scale that truly sets her apart.
But her contributions go beyond her own creations. Isabella believes in sharing her knowledge and experience, playing a significant role in mentoring aspiring professionals. She understands the transformative power of hands-on experience and hard work and is committed to providing these opportunities to others.
In a world where details matter, Isabella Werschky stands out. Her unique blend of creativity, precision, and dedication to nurturing talent makes her a distinguished figure in her field. As she continues to weave stories through her work, one thing is clear – Isabella’s narrative is one of inspiration, creativity, and relentless pursuit of excellence.
ILLUSTRATOR. MOTION GRAPHICS ARTIST.

Ryan Brady
Ryan is DropDrop’s Illustrator extraordinaire. Classically trained in both illustration and fine art painting, Ryan comes from a very colorful background. From designing iconic murals in local businesses to badass graphic novels, concept design to motion graphics, Ryan’s wide ranging skillset makes him an invaluable member of the team. His passion for the arts and his work, along with his innately strong work ethic, drives him to finish each project he handles with pizazz; no two strokes are alike. A truly humble fellow at heart, Ryan finds gratification in a job well done.
Explore Ryan’s incredible doodling here: @RyanBrady
Creative Director

Jonathan Vessely
Jonathan Vessely, a fervent advocate for design-thinking, is driven by a genuine passion to assist clients and team members alike. His attention to detail, combined with a relentless pursuit of excellence, sets him apart in his field. Jonathan believes that the key to solving intricate problems lies in careful listening and an open mind. He has proven this time and again through his exceptional capability in both ideation and creation.
At his core, Jonathan is a creative spirit who thrives on taking risks and investing in others. His philosophy is simple – take bold steps, invest time and effort in others, and the results will be profoundly satisfying.
His keen eye for art direction was instrumental during the option line shoot, where he provided invaluable feedback and guidance. Working tirelessly alongside Cassidy on set, and copywriter Sarah Beaverson, Jonathan ensured that the final product was perfectly aligned with the original vision.
Jonathan Vessely is not just a professional with a deep understanding of design-thinking, but also a creative powerhouse whose work is characterized by meticulous attention to detail, innovative problem-solving, and a firm belief in the potential of others.
Copywriter

Sarah Beaverson
Sarah Beaverson is a distinguished copywriter and editor based in Indianapolis, currently weaving compelling narratives for clients at JDA Worldwide. With over seven years of professional experience in writing, editing, and marketing, she brings an impressive skill set to the table.
Holding a B.A. in Journalism, Sarah has honed her storytelling abilities, proving herself adept at solving creative conundrums and succinctly conveying complex ideas. She’s not just a writer – she’s a character count slasher who knows how to make each word count while maintaining the essence and impact of the message.
One of Sarah’s most commendable achievements was her work on the Option Line campaign. Option Line, a 24/7 call center, is dedicated to empowering women in crisis pregnancy situations by providing knowledge about their options. Sarah took the reins, writing scripts for Hulu and YouTube commercial spots, as well as crafting copy for Meta and Google ads. She also penned the copy for the campaign landing page. Her efforts yielded remarkable results, with calls to Option Line increasing by a staggering 140% following the campaign.
In the realm of copywriting and storytelling, Sarah Beaverson stands out as a consummate professional. Her knack for turning ideas into engaging narratives, coupled with her marketing savvy and commitment to making a difference, makes her a valuable asset in any campaign she undertakes.