Option Line Spots


"It's your life, your options." Through the unique stories of three women, we provide knowledge for informed decisions during unplanned pregnancies. The media campaign led to a 140% increase in call volume in targeted markets.

Empowering Choices, Inspiring Lives

In partnership with JDA Worldwide, we at Dropdrop proudly present “It’s your life. Your Options” – a transformative video series for Option Line about unplanned pregnancies. We’ve merged three 15-second clips, three 30-second narratives, and a single 30-second feature to echo the unique journeys of our protagonists.
Anna navigates the pulsating city landscape. Isell uncovers strength in a high school art studio. Kendra confronts her future bravely within her urban home.
The campaign, a blend of hope and neutrality, aims to connect with diverse audiences. We harness storytelling, merging visuals with raw emotion, aiming to inspire others to carve their destinies.
Emerging from their past, these women redefine their stories, finding victory in empowering choices. Their journey, marked by self-belief, underscores the collective efforts of Dropdrop, JDA Worldwide, and Option Line. We strive to empower every woman to steer her journey with confidence.

Unyielding Canvas

Isell, a gifted young artist from a Spanish-speaking background, courageously balances high school and an unexpected pregnancy. Despite the hurdles, she remains resolute in her ambition to pursue an art degree. Her journey is a testament to the power of individual choice and resilience.

Spot One

Behind the Scenes

Pause and Reflection

To your right, Tyler Grimm and Cassidy Bisher are meticulously crafting a suspenseful push-in camera shot. The camera tilts up, focusing on the paintbrush held by Isell – a young artist caught in a pause, reflecting on her next stroke and metaphorically, her next move in life.

Isabella Paul VO recording BTS

Dynamic Strides

Anna, a spirited data analyst in a vibrant city, embraces her independence while focusing on her career and thriving social life. Overcoming challenges, she values informed decision-making and self-determination. Her story highlights empowerment through bold posturing and engaging running shots, inspiring others in their unique journeys.

Spot Two

Behind the Scenes

Urban Titan

The crew gathers around as Kaitlin Larsen, portraying Anna, prepares to deliver her pivotal line. Tyler Grimm steadies the Ronin stabilizer, ensuring a smooth push-in shot that captures Anna’s determination. The camera glides forward, framing her against the vibrant cityscape, amplifying her strength and resolve.

Resilient Motherhood

Kendra, a 36-year-old single mom, is an empowered woman who skillfully balances raising her child, working multiple jobs, and overcoming financial struggles. Although she has faced challenges, including an unplanned pregnancy, Kendra remains steadfast in her determination to create a better life for herself and her child. Through resourcefulness and resilience, she exemplifies the power of taking control of one’s life and knowing that support is available when needed.

Spot Three

Behind the Scenes

Strength in Focus

Tyler Grimm starts with a handheld shot capturing Kendra applying lipstick – an act of self-empowerment. This technique subconsciously draws viewers in, creating a raw, immediate connection. It’s as if we’re there with Kendra, sharing her resilience and determination.
Then, Tyler switches to a dolly shot. This cinematic move pulls us deeper into Kendra’s world, amplifying our bond with her. The push-in technique invites empathy, highlighting Kendra’s strength and her ability to make empowering choices despite adversity.
This isn’t just cinematography; it’s a journey into the heart of a woman showing that support and strength can overcome adversity. It’s the visual narrative of resilience, empowerment, and the power of choice.

The team at JDA Worldwide appreciates your partnership on this extremely important project! DropDrop brought our concepts to life with excellence, and collaboration and attention to detail throughout production was incredible. My heart is full knowing we’re helping young women not feel so alone and stuck in a time when they need love and support the most.


Kristine Deininger | Creative Director

Neutral, Raw, and Candid

Diana Korte once said, “If you don’t know your options, you don’t have any.” This quote sparked a fire in me when I read it in JDA Worldwide’s creative brief. The project? Directing a critical campaign for Option Line. The mission? Turn fear into power for women facing unplanned pregnancies.
We’re not just telling stories; we’re giving voice to three extraordinary women – Isell, Kendra, and Anna. They each faced the unexpected, found their options, took control, and started owning their future. Our 15-second videos capture their journeys, from fear to confidence.
Our visual language? Candid, naturally lit, cinematic, handheld. Each spot is a slice of life, a connection point with our audience. Shot on Arri Alexa 35 and Cooke S4/I lenses, we’ve aimed to bring authenticity to every frame. The editing? Think movie trailer. We aim to captivate, connect, and hint at the narrative arc without revealing too much. It’s not just about creating an aesthetic; it’s a strategic tool to engage, inform, and empower.
This campaign is about change. It’s about empowering women to take control, armed with knowledge and support. It’s about showing that anyone can pen their own story. So, I leave you with this question: Can we, through the power of storytelling, turn fear into knowledge, uncertainty into empowerment, and help every woman see that they hold the pen that writes their own story?

Key Crew

Founder / Director

Cinematographer

Producer

Art Director

ILLUSTRATOR. MOTION GRAPHICS ARTIST.

Creative Director

Copywriter

Ready to be remarkable?

Inspired by the stories of Anna, Isell, and Kendra? Ready to tell your own tale? Let’s turn your story into the next wave of change. Click the link below to start your journey with us today.

Start Your Journey